Elevate HRG — Contractor Website
A conversion-focused marketing site for a veteran-owned exterior renovation contractor in Wallington, NJ — roofing, windows, siding, gutters, entry doors, and attic insulation. Built to win local search and turn visitors into booked consultations.
Visit Live SiteProject Overview
Challenge
Home-services contractors mostly compete on templated, look-alike sites that rank poorly and bury the phone number. Elevate HRG needed a site that reflected a 25+ year, certified operation and competed for local search across a wide northern/central New Jersey service area — without looking like every other roofer.
Solution
A custom Next.js build with a matrixed local-SEO page system (county and city pages with genuinely unique copy), full structured data, choreographed motion, and a short, friction-free lead-capture flow. Click-to-call stays visible in the header and a sticky mobile bar so the next step is always one tap away.
Approach
Trust signals are real and front-and-center — GAF and ProVia certifications, BBB accreditation, license number, and first-party reviews — wired into JSON-LD so they are eligible for rich results. Performance and accessibility are enforced in CI rather than left to chance.
What It Does
Matrixed Local SEO
Top-level service-areas hub with county and city pages, each carrying mostly unique copy targeted to that location — built to rank across a multi-county service area.
Structured Data
LocalBusiness, RoofingContractor, and Review JSON-LD so search engines understand the business, services, and first-party reviews.
Choreographed UX
Parallax, pinned-scrub hero, a sticky service card stack, and before/after sliders — deliberate motion that sets the brand apart from template builds.
Lead Capture
A short default form (name, phone, service, ZIP) with a multi-step quote flow, server-side validation, and transactional email delivery.
Trust Signals
GAF certified, ProVia authorized, BBB accredited, licensed, veteran-owned, and a 5.0 review rating — surfaced where they drive conversions.
Performance Budget
Core Web Vitals and accessibility tracked with Lighthouse CI so speed and a11y stay in spec as the site grows.